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Eugene Koysman — Barclays — Analyst

<strong>Eugene Koysman</strong> — <em>Barclays — Analyst</em>

That is fair. And that can you assist us perhaps you provide us with some color as to how your initiatives to pursue the Truist customers are progressing?

John C. AsburyPresident and Ceo

Well, we’ll ask Maria Tedesco, President of Atlantic Union Bank to offer some commentary. We now have a comprehensive pair of initiatives. Now the timing of many of these changed a little. Particular guerrilla advertising strategies for branches that will be consolidated doesn’t actually produce large amount of feeling at this time with time. Maria, do you wish to talk simply when it comes to advanced level task, forgive me personally, I just said it, venture Sundown for anybody that don’t understand it, is our formally code name that is secret. So we are benefiting from the SunTrust BB&T interruption. You are hoped by me look at humor in Sundown.

Maria P. TedescoPresident of Atlantic Union Bank

Well, once more, we come across this as being a multi-year possibility. This really is — our company is thinking about a marathon occasion with initiatives go over the couple that is next of. But a lot of that which you see us doing is currently shutting the space of who our kind of competitive set is strictly that which we’re doing. So those will be the short-term plans, but we come across this being a plan that is offensive. This disruption is known by us, we’re ground zero with this occasion. And a sense is had by us of what’s going to happen which is troublesome to clients, which will ensure it is opportunistic for people. So those initiatives without stepping into much information is actually set against that which we think to function as schedule of interruption. And literally every company has their plan by which become offensive and start to become opportunistic.

John C. AsburyPresident and Ceo

And recognizing that that is a general general public forum, we do not would you like to show our hand way too much, but relax knowing, there was a really robust action plan, to Maria’s point, each type of business has a tremendously targeted pair of initiatives, and I also would reiterate it is a disruption that is multi-year.

 
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